February 10

Moment: A Smart Innovation For Mobile Photography

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“The highest quality lenses to empower mobile picture takers everywhere to capture incredible images with their phones. ” Marc Barros

Have you ever wished you had the perfect lens to capture a special or hilarious moment? Do you sometimes think the shot you took was awesome until you uploaded it to your Picasa folder and found out it was a pixelated mess? Yes I have and, many times, I’ve wanted to call my smartphone company and give them hell. But I digress. This morning, I was surfing the net and enjoying an article posted on The Next Web. (TNW). It was about how the main weapon that would help a company win the smartphone/android war would have to be their ability to produce a great smartphone camera. I’ll concur and add  … or the next best mobile option.

As I continued surfing on TNW, I came across another article, this one was called Exploring the greatest creative renaissance By Adam Benzion and it led me to a terrific innovation:  Enter Stage Left, The Moment Lenses. Not so long ago, Marc Barros and his team of innovative entrepreneurs had a eureka moment; it was to find a way to make it possible for smartphone users to take awesome photos without the fuss of a huge lens or buying a new expensive phone. They came up with the idea of the Moment Lenses; portable, user friendly wide lens and telephoto lens that you could easily carry in your pocket and attach/use at will. When attached, the lens helps you take far superior shots than some of the lame photos we usually take.

Moment Lens Fundraising Project on KickStarter
Moment Lens Fundraising Project on KickStarter

Marc and team worked hard  to bring this brilliant idea to life and, once they fine tuned their design, they created a Kickstarter page, on January 14th, to crowd-fund their project and help raise funds. It caught on like hot tamales and to date they’ve raised over $300,000.   Yep, in less than a month they’ve inspired and motivated enough of us to contribute to the development of this great mobile phone gadget. They still need your support and will end the Kickstarter project on February 13th. Depending on the donation amount you give, you could get one of those lenses when they drop in June. So go check it out!

As I thought about the lenses, I flashed back to an incident that happened a couple of weeks ago… Want to learn more about why the Moment Lens above is a must have?  See More Below

“Innovation distinguishes between a leader and a follower.” Steve Jobs

Screen shot of the Moment Lens  website.
Screen shot of the Moment Lens website.
Driver in a hurry shot sans
Driver in a hurry shot  – taken with my smartphone

As I’d mentioned before, the Moment Lenses reminded me of an incident that occurred a couple of weeks ago…  What happened? I was on my way to a meditation event, in Manhattan,  when an impatient cab driver sideswiped my car. I stopped. He stopped, briefly, jumped out of his car and started yelling at me. I was quite annoyed and reminded him that he had just hit my car.   Mr impatient-cab-driver’s phone rang.  He answered it quickly in a language  I didn’t understand, hung up on the caller, and started taking photos of my car.

I told him that I was calling the cops. I picked up my phone and took some shots of him. When he saw my mobile aimed at him and his cab, he stopped, ran back to his car and took off; a hit and run. Now If I had a Moment lens, the lousy shot I shared above would be so passe. We need this not just for fun but also for emergencies.  Don’t forget you can help take this new product project to the next level. Deadline is February 13th. Go for it. Innovate. Motivate. Support a great idea. What’s the one innovation you would love to create or see?

What are your thoughts? Do you take a lot of cellphone photos?  Would you like to own a Moment lens? Please share your thoughts in a comment below. Thank you!

Positive Motivation Tip: If ideas come to you, write them down. Then create away. Innovation is the key to our collective future.

PHOTO CREDITS/ATTRIBUTIONS: All Photos  Moment Lens and ScreenShot via KickStarter

Until Next Time…
Ask. Believe. Receive. ©
Elizabeth Obih-Frank
Mirth and Motivation
Positive Kismet


android lens, cellphone photos, crowdfunding, DPchallenge, innovation, inspiration, KickStarter, Marc Barros, mobile photography, Moment Lens, Motivation, postaday, smartphones

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  • A very cool phone accessory. That is something to put on this year’s birthday wish list!

  • I would love something like this! I had one before, but it was for iphones only, and we have droids

  • I keep saying I’m going to buy a phone lens. I just never know which one is right. This looks effective and easy to use.

  • I would definitely invest in one of these. My phone tends to take crappy action/fast shots, so hopefully this would help in those moments.

  • I would love to have one of these lenses to use with my iPhone. It takes good pictures, but I want GREAT pictures!

  • Oh gosh, what a crazy experience!!! This does look like a great tool for that situation, but also to capture some great moments hopefully too.

  • I bought my husband a mobile lens for Christmas. He doesn’t take photos nearly as often as I do, so I’m not sure if he’s used it yet. Thanks for reminding me about it! I’ll have to go ask him now!

  • I think this is really a very nice idea! Not only it can be used to capture beautiful moments, but also emergencies too.

  • I need one of those!! I tend to use my phone for pictures so often and would love to get better pictures from it.

  • I would LOVE to have one of these lenses. I use my iPhone camera so much, especially for blog photos. I’d love to be able to take better photos!

  • That’s really cool! It’d be handy when you don’t want to carry a camera around but want great pics

  • I take TONS of cell phone pictures, so I think I might look into getting this.

  • Haha I love the cab driver story – I believe his brothers work in Albany! It’s definitely a smart idea to make a nice lens for a smartphone camera. Unfortunately, I can barely hang on to my phone, never mind a mini lens!

  • THAT is a cool kickstarter. i love the whole idea!! and i love taking photos

  • This is awesome! There have been so many times that I only had my smartphone and wanted to take a quality image!

  • That would be fantastic in certain situations to have on hand. I love the idea of maximizing a phone’s camera potential.

  • I don’t have a phone w/a camera, but if I did…this would be great. I’m sorry you got sideswiped. Even worse that he just left. 🙁

  • My husband and I love Kickstarter! And my husband is always looking for ways to improve our picture taking. I am going to send him this post! Thanks!

  • The Moment Lense sounds like something I need! I take tons of pictures with my iphone

  • I would love to have a mobile photo lens for my iPhone. As it is I have to bring my video camera, photo camera, and my iPhone when I go anywhere so this could eliminate one of those 🙂

  • This is so cool. I wonder if it is at all like the Oliclip? I have an oliclip and I love it. It goes over my phone and has three different lens my favorite being the fish-eye and macro!

  • I would absolutely love something like this! I take so many pictures of my kids with my phone and knowing I’ll be keeping them all, I wish they were so much better. This would certainly help!

  • Oh yes, I have gotten pixelated and blurry messes from what I thought were masterpieces a ton. I would love to try this out.

  • So cool. I hadn’t heard of this, but I would LOVE having easy access to different lenses. It’s amazing how far technology has come, isn’t it?

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